Industry Essay Example | Topics and Well Written Essays - 1000 words

Industry - Essay Example The industry can be further divided into the types of automobiles/vehicles that are manufactured by the various companies that are presently dealing in this commodity. Vehicles can be categorized differently depending on their purpose and design from heavy duty to transportation purposes to leisure brands. The cars vary in size, cost and luxury, and there are cars available for every type of individual in the market from trucks to saloon cars. The automobile manufacturers supply a number of markets from private owners to companies who may require specific types of vehicles, for example, a construction company will require a number of heavy duty trucks to transport their material from one place to the other while a taxi service will require a large number of saloon cars to transport their clientele (J.D. Power). It is for this reason that the market structure of this industry can be referred to as an oligopolistic market despite the fact that they deal in basically what can be describ ed as the same product (that is, vehicles). The automobile industry is made up of 15 major companies which supply vehicles to the wide consumer base in need of cars (Schmitt). The market structure has allowed for the firms present in this industry to have a chance at fair competition as a manufacturer can determine to target either one segment of the market or decide to dabble in all the different types of vehicles. The fact that there are so many vehicles to choose from means that the competition for the market in this industry is not as harsh as others and organizations involved have enough wiggle room to operate without exactly worrying about being bullied out of their share of the market unless faced with extraordinary circumstances. Some firms choose to focus on one particular category of vehicles so as to set up a stronghold in that area which makes it easier for them to handle any competition that they may face (J.D. Power). For example, CAT mainly focuses on heavy duty machi nery that is used in industries like construction such as cranes and tractors and this has enabled it to establish a foothold in heavy duty machinery vehicles. The profit margin on the other hand is not as evenly shared out as the more popular car brands hold a majority of the market when it comes to private vehicles thus some companies can be said to hold a lion’s share of the profit when it comes to car sales. At the current moment, there are more firms exiting than entering the market due to the economic crisis that has hit various parts of the globe such as Europe leading to the reduction in car sales for a while which has meant that the less popular brands have been able to sell even fewer cars than usual (Eisenstein). The manufacturing of cars is not a business venture to be entered to light heartedly, and it costs a considerable amount of money to set up. Thus, if a company is not able to sell most of the cars that it produces they stand a chance of incurring losses at an alarmingly speedy pace that may through the company into an irrecoverable debt if the situation is not handled soon. A good example of this is the Chrysler Company that had to stop operations after failing to be able to move the required quota of cars that would have kept it afloat. The market for the product (that is, vehicles) can definitely said to be an international one as automobiles of all shapes and sizes can be found globally. Cars have

History revision Essay Example for Free

History revision Essay History- What historians chose to interpret from the surviving evidence of the past Source + Historians = Histories All historians have their own views and interests due to their upbringing hence that the process of selection and interpretation distorts our ‘knowledge’ further. Issues in historiography Training of historians Objectivity in history Oral societies and history Problems of historical research Universal history Evidence- selection Source- How? Truth- Consensuses Context/ Perspectives Selection- Who decides? Interpretation Revision Ideology- Reputation, perspective, emerging ideas, lack of evidence Language and technique- To place emphasis and how historians chose to say Methodology- How the way you put the sources? (cross-examine, verification) Facts in history History from ‘above or below’ Motive Judgement- Whose? Audience Linguistics History and Ideology- Political beliefs influence Explicit vs. Implicit Something clearly or implied Form of literature- poems, speech â€Å"What are historical facts? † – Carl Becker 1. History is subjective- personal desires and prejudices (history changes along with society’s values) 2. History is interpreted differently between people (interpreting what in the past is though) 3. History cannot be re-enacted as a series of events 4. History is written on how much the Historian can extract from the evidence and his knowledge- background, audience, purpose, motive. 5. History is pre-occupied with ‘cold’ and ‘hard’ facts and not small detail (the obvious history) Case Study: Herodotus The historian Born at Halicarnassus (485 BC – 425 BC) Exiled due to conspiring against Persians Merchant and traveller Greek Historian Cannot be free form bias (critical judgement) Educated (upper class) Harnessed ill feelings towards Persian Motive and Purpose for Writing â€Å"These are the researches of Herodotus of Halicarnassus, which he publishes, in the hope of thereby preserving from decay the remembrance of what men have done, and of preventing the great and wonderful actions of the Greeks and the foreigners from losing their due need of glory; and to put on record what were their grounds of feud† To commemorate To preserve the memory of the past by putting on record the astonishing achievements both of his and other people and more particularly. To show how they come into conflict To record the â€Å"glory† of Greeks To record stories even where truth is impossible (fantasises, legends) Inspired by Home and Hecateus Methodology and Technique Witness accounts Values Reports Sources Interests Viewpoints Evidence Books Entertainment Evidence Observations The Mind Enquiries Language and Style (words and phrases chosen, speeches, audience) Future Generations People’s viewpoint/ interpretation Memories Opinions Rumours Claims Honour Home and Hecateus Orally- entertaining Conflicting accounts Type of History Anthropology- study of mankind Ethnology Traditions, cultures and religious stories- oracles, wonders, marvels, dreams, myths, omens, sacrifices, prophecies, fables Societies- common practices Orators, politicians, demagogues, battles and warriors Polyphonic Constructed and recorded Books- customs, legends, history and tradition (The Histories) War between Persia and Greece Social and literary narrative Similar work style from predecessors (Homer and Hecateus: oral historians) Knowledge from his extensive travels Consulted witnesses and examined whenever possible and dreams, oracles and portents His opinion on plausible reports from implausible ones Intention of publishing hence being bias (perspective) Poetry (exaggeration) Impact of the historian on historiography Set a ‘standard’ no matter what (guidelines and rules) Creation of Western historical writing Include everything/ everybody Based on research Establishes historical writing as freely economic, political and diplomatic, social, sexual, religious, military or naval History as a field (social, cultural, gendered, religious, political, military An enquiry Storytelling and discipline Father of history and lies Establishes history as a mode of storytelling Post modernism Vocabulary Commemorative Divine intervention Greek pride Patriotic Remembrance Perspective of elite Greek society Broad Perspective Plethora Case Study- Thucydides The historian 460BC- 400 BC Elite, wealthy, male Early military career was cut short due to plague in Athens One of Athens’ ten generals Failing to save Amphipholis, he spends 20 years in exile. He returned at 404 BC. He has the opportunity to travel to both sides during the Peloponnesian War Age of the sophists- uses debates and rhetoric to argue issues Sceptical and rational Motive and Purpose for Writing â€Å"My work is not a piece of writing designed to meet the taste of an immediate public, but was done to last for ever† â€Å"I have written my work, not as an essay which is to win the applause of the moment, but as a possession for all time† Wrote the history of the war between the Peloponnesians and the Athenians â€Å"that it would be a great war and more worthy of relation than any that had preceded it† Does not glorify war To record Methodology and Technique High value on eyewitness testimonies Episodes of himself taking part Consulted written documents Interviews of participants Does not recognise divine interventions Modern historical objectivity Chronology- summers and winters Debates that he records From memory Sharp analysis of causes and effects Language and Style (words and phrases chosen, speeches, audience) To last through the ages Prose literature Speeches- adds realism Cross-examination Validity of their ideas on logic and rational thinking Debates Morals Type of History Political and military history Detailed writing of military, naval battles, preparation for battles, encouraging speeches by generals, effects and consequences of war Peloponnesians War Events (no arts, literature or society) War of Greeks- disputes, colonies, war, envoys Fast moving, precise, directed, decisive, carefully structured and highly analytic Strict chronological method Monologic Constructed and recorded Sophist’s speeches (used debates and arguments and counter argument, view and counter view, opinion and counter opinion) Objective Book- History of the Peloponnesian War Headlined and narrow events- military and political and diplomatic Impact of the historian on historiography Invention of a chronological way Developed an understanding of human nature explaining behaviours in such crises (plagues, massacres and civil war) instead on divine intervention History is based on logic and rational reasons and thinking Increased of accuracy and reliability of sources Sharp analysis of causes and effect Father of â€Å"scientific history†- strict standard of evidence gathering and analysing of evidence History was to learn from the past therefore making better decisions in the future Didactic- to teach Vocabulary Rhetoric of uncertainty with phrases like Devoted in evoking in detail Focus on a great historical period, a period of war Analytical No criticisms Refers to an interpretation Innovative Critical World history Case Study- Horrible Histories, Teary Deary Aim/ purpose: Entertainment, monetary, children’s interest in history Motive: Make a statement (anti-authority context) as school interest in history is declining Methodology: Consults historians (record, writing, collecting) Have professional actors Scripts (Performance) Series on Television (BBC) Language/ style: Colourful bright colours In a humorous way â€Å"Stories about people, in dramatic situations, with jokes† Gags Imagination Impact: Refocus the presentation of history to young children From being dry and dull to with humour History is now acceptable to be shown on TV for children Information of history has changed dramatically Case Study- Bede

Hamlet - Claudius :: essays papers

Hamlet - Claudius What could be worse than killing your brother? Marrying his wife right after! Claudius is the shadiest character in Act I of Hamlet. Claudius had poured the juice of a hebenon (henbane; a very poisonous plant) into his brother’s, Hamlet Sr.’s ear. Hamlet Sr. died quickly but was â€Å"doomed for a certain term to walk the night.† Claudius then hurriedly married Gertrude and became king. Hamlet knows none of this however, yet already holds certain contempt for his step-father/uncle. In scene 2, Claudius gives a very sly speech, side-stepping the fact that he is in the middle of a very incestuous relationship. He says, â€Å"With an auspicious and a dropping eye, / With mirth in funeral and with dirge in marriage, / In equal scale weighing delight and dole, -/Taken to wife†¦Ã¢â‚¬  Claudius tries to beat around the bush and not really explain anything about his marriage to Gertrude. No one questions him because he is King, but the people are not happy about this situation anyway. Claudius’s slick nature somewhat surfaces when he is speaking to Hamlet also. He is obviously uncomfortable with the fact that Hamlet is still mourning the death of his father and almost seems to bully him to stop: â€Å"†¦to preserver/ In obstinate condolement is a course/ Of impious stubbornness; ‘tis unmanly grief;/ It shows a will most incorrect to heaven,/ A heart unfortified, a mind impatient,/ An understanding simple and unschooled†¦Ã¢â‚¬  Claudius, of course, seems to say this with a face full of smiles as if politely correcting Hamlet, but it seems obvious that he is downright afraid of what Hamlet could do if he discovered the truth. This is expressed even more when Claudius says, â€Å"†¦we beseech you, bend you to remain/ Here, in the cheer and comfort of our eye, / Our chiefest courtier, cousin, and our son.

What Is One Business Solution To Poverty That You Think Could Improve Development Outcomes?

I believe opportunities exist for companies to reach low income consumers in developing countries with goods that meet their specific needs. Doing so would imply overcoming certain challenges, but would also yield significant benefits both for consumer goods companies and for the poor. In terms of demand, this opportunity appears to be promising.As the figure above shows1, 55% of today’s world population belong to the so called top of the pyramid (TOP) and live on more than $8 a day; 8% belong to the bottom of the pyramid (BOP) and live on less than $2 a day; and 37% belong to the middle of the pyramid (also called deep in the pyramid or DIP) and live on $2-$8 a day. The data shows that, for the period 2009-2020, annual growth for TOP consumers is expected to be +4% whilst growth for DIP and BOP consumers is expected to be -3%.This means that the world’s population living on a daily income above $8 is expected to rise from 55% in 2011 to 66% by 2020 as millions of DIP c onsumers move up the economic ladder thanks to economic growth. DIP consumers, therefore, have exceptional potential to boost consumer goods consumption growth in developing markets. Despite a positive demand outlook, the potential in the DIP market remains to be fully realized. There are two main challenges that companies need to overcome. First, determining the right price point and creating products to meet that price.This can be solved through innovation in products and packages, with price point driving product development. Here, reducing package sizes and developing more basic packaging while ensuring quality, convenience and value is key to success. Second, ensuring product availability through appropriate distribution. Traditional trade is probably the biggest challenge as companies are used to dealing with structured supermarkets. Reaching every corner store with its own approach to stock keeping, credit and retailing in countries with underdeveloped infrastructure can be v ery tricky.In some cases, companies may need to consider developing production facilities close to market in order to reduce distribution costs. In short, a different approach to risk, investment and organization is needed to meet the challenges of price point and distribution. But benefits can also be substantial for companies and for the poor. Let’s take dairy products as an example. On one hand, dairy brands can earn significant profits selling high volumes to the DIP market and building brand awareness in the minds of future TOP consumers.On the other hand, access to healthier and safer food would increase for the poor and their children in developing countries, improving nutrition levels. Moreover, local employment would also increase if dairy companies decide to produce locally in order to save distribution costs. Finally, the traditional distribution channel would be strengthened creating a healthy counterbalance to powerful supermarkets and retailers. It remains to be seen whether companies can successfully overcome the aforementioned challenges and positively impact local communities through share value creation.

Is College Worth the Costs? Essay

â€Å"Higher education can’t be a luxury, it’s an economic imperative that every family in America should be able to afford.† These are the words spoken on the 2012 campaign trail by president Barack Obama, on the importance of higher education. The cost for a college education is a big conversation in many American homes, as well as in Washington. Families are deciding if they will be able to send their children to college due the high and rising cost of a college degree. Sadly, some of them are choosing to bypass college because they believe that the price is too high. Those who believe college is no longer worth the money think the risk of not finding a job is too high, the amount of debt incurred is ridiculous, and the financial effects on the economy are devastating. Although many of these points are true, college graduates tend to live longer, happier lives, are in better financial standing, and fill the critical demands of skilled professions. College tuition prices have increased rapidly over the past few decades, putting a damper on the idea of attending. In the last decade alone, tuition and room and board prices have increased by 23% at private institutions, and 36% at public ones (Mandel 1). It’s to be expected that since the price of almost of everything has increased the last decade due to the economy, that education would too. But, the hike in the price of college tuition has surpassed inflation, making it difficult for almost all middle class Americans to finance a higher education. The argument, though, is not if families can afford to send their children to college; it’s if they believe that a college education is still worth the high cost it entails. Despite the increases in education costs, higher education is still important, though it may be harder to obtain. The risky job market is a reason students are choosing to bypass college. Along with high tuition prices, the job market for recent graduates is unstable. In the previous 2012 presidential election, a big topic in the live debates were that recent college graduates were unable to find jobs in their field, and if they did, most of the time they were most of the time,  underpaid. This is a scary situation that graduates hope they never have to deal with. New graduates are hoping for a solid job upon graduating from college to pay for their previous four years, and to start their careers and lives. The problem can be summarized by the statement, â€Å"Indeed, 60 percent of the increased college graduate population between 1992 and 2008 ended up in these lower skilled jobs, raising real questions about the desirability of pushing to increase the proportion of Americans attending and graduating from four year colleges and universities† (Duke 3). If graduating from college means spending thousands of dollars to end up with the same job you would have if you didn’t go to college, people are asking, â€Å"what is the point?† More people are starting to realize this, and though students are still attending college, they are thinking hard about the possible risk of not getting the job of their choice after graduating. Sadly, some of them are turning down college because of the worry of not being able to find a job. Of course there are risks with every decision someone makes, and by attending college one is at risk of not finding a open position in their field and having to settle for something less. But there are also risks of not attending college. These risk include the health and well-being of one’s self. Whether or not one finds the right job after graduating, the education and skills acquired still stays throughout their life. This involves learning and practicing healthy habits. Studies have shown that those who earn college degrees are more likely to live happier healthier lives than those who don’t. A report done by the Commission on Heath stated â€Å"that those with more education are likely to live longer, experience better health outcomes, and practice healthy behaviors like exercise, avoiding smoking, and getting regular checkups† (â€Å"The Happy State† 7). Those who are highly educated, have learned the importance of health and wellness, and usually live lives that reflect that. Living a healthier life includes: living longer, seeking more prosperous relationships, and having better community connections. Pew Research on Social and Demographic Trends, found that those who have graduated college are significantly happier than those will a high school diploma or less (â€Å"Are We Happy Yet?†). So although the risk of not finding a job after graduating is very real, one should consider the  risk of not attending school. Unfortunately, people tend to think more about wealth and not health when deciding whether or not to pursue a college degree. Students are accumulating massive debt, causing some to believe a higher education is not worth the large loans they are forced to take out. With higher tuition bills, students are have to take out more loans, leaving them with a large debt to pay after graduating. In 2012, the average loan debt for college graduates was $27,000, which is more than double from five years ago (Ross 7). No one wants to start their careers with an overwhelming amount of loan debt. Therefore, many students are justified in skipping college to jump straight into a job where the money they will be making will not have to go toward paying off school debt. A $27,000 debt upon graduating is not usually a selling point for prospective students deciding if attending college is a smart decision. To help cut down on the amount of loans one has to take out, universities are generous with financial aid. A majority of students earn some sort of financial aid, whether it be academic or need based. These financial grants and scholarships can significantly reduce the amount of money needed to finance a college education. In a study done on Dickinson College, in 2007 the average discount rate for first-years was 30 percent. It was also states that the average at liberal arts colleges is 40 percent (Massa and Parker 94). So, even though the students are forced to take out more loans to pay for college, obtaining financial aid by doing well in high school can reduce the amount needed to pay for college. Along with cutting down on expenses by taking advantage of financial aid awards, earning more money in a lifetime is a smart reason to go to college. College graduates make significantly more money in their lifetime. Though many high school graduates are eager to start making money, investing time and money into a college degree will end up being a bigger pay out in the end. The amount of money earned in a lifetime with a degree exceeds the amount of loans that one owes. According to the research done, â€Å"college graduates earn, on average, about $20,000 a year more than those who  finished their educations at high school. Add that up over a 40-year working life and the total differential is about $800,000[†¦]† (Clark 3). Even though there are rare cases where students end up making a large amount of money without a college degree, like Microsoft founder Bill Gates, the chances of one finding a high paying job without a college education is slim. So even though incurring debt is unattractive, the amount of money earned by obtaining a college degree is worth having to pay back college loans. An effect of borrowing so much money from the government and not finding a decent job, students are not able to make loan payments. This not only hurts the students but the economy as a whole. When graduates are not able to pay back the money they owe, the federal government suffers and loses money. The â€Å"delinquencies† of student loans is now higher than credit cards, mortgages, and all other kinds of consumer loans. The federal Consumer Financial Protection Bureau has stated that student debt has surpassed $1 trillion (Coy 1). As the economy incurs more of this debt, taxpayers are forced to pay more. This issue has greatly impacted not only students and their families, but the older generations. Other generations now believe that students are not able to pay their school debt, convincing them that college is not worth the enormous amount of debt that affects not only the graduates. Although it is true that defaulted loans hurt the economy, the nation still needs skilled employees with college degrees to fill critical professions. These graduates play a big role in the furthering of society. It is no new information most people believe a college education is the first step in becoming successful. Many believe an education opens doors and opportunities in the world to become prosperous. In fact, President Obama has greatly promoted higher education during his terms. He even donated most of his $1.4 million Nobel Peace Prize Award to support those who cannot afford a college education (Beaver 21). America needs higher educated people to make advancements in technology, medicine, and relations. Imagine for a moment that everyone decided that a college education was not worth it. Yes, the economy would not acquire as much debt, but who would continue to make  advancements in science, treat the sick, or deal with foreign nations? Nations around the world are competing with the United States academically; as a result of this, countries like China, are making strides economically and technologically, competing with the U.S. as the worlds largest super power. A economic crisis like the one the United States is in now requires highly skilled professionals and leaders to make smart and effective decisions to better the country. These professionals are produced through higher education and knowledge. Without college graduates, there is no hope for bettering society. So, is college worth the costs? Many skeptical people believe that today it isn’t. Because of the risky job market, where recent college graduates are not able to find a job, or at least one in their field of study, students have chosen to skip college. Also, students are finding themselves struggling to afford the high tuition prices of most universities. The high tuition bills force students to rely on loans to pay for a degree, and when they cannot find jobs to pay back those loans, they default on those loans hurting themselves and the economy. These reasons have caused families to rethink attending college, and although they are legitimate reasons, there are still important reasons as to why college is worth the investment. It has been shown that those with a college education live happier, healthier lives. Graduates make significantly more money in a lifetime and are more financially stable. Lastly, people with higher education are essential for the country. Their knowledge makes the advancements needed to maintain a prosperous nation. Health, money, and social progression is why investment of a college education is worth the cost, even if the price is high. Works Cited Beaver, William. â€Å"Do We Need More College Graduates?.† Society 47.4 (2010): 308-311. Academic Search Complete. Web. 4 Nov. 2013. Clark, Kim. â€Å"How Much Is That College Degree Really Worth?† US News. U.S.News & World Report, 30 Oct. 2008. Web. 27 Oct. 2013. â€Å"College Grads Happier.†Pew Social Demographic Trends RSS. Pew Research Center, 3 Nov. 2010. Web. 02 Dec. 2013. Coy, Peter. â€Å"The Needless Tragedy Of Student Loan Defaults.† Businessweek.Com (2012): 3. Business Source Complete. Web. 4 Nov. 2013. Duke, Selwyn. â€Å"DIPLOMA DISASTER? (Cover Story).† New American (08856540) 29.15 (2013): 10-15. Academic Search Complete. Web. 30 Oct. 2013. Mandel, Michael. â€Å"College: Rising Costs, Diminishing Returns.† Businessweek 4148 (2009): 20. Business Source Complete. Web. 30 Oct. 2013. Massa, Robert J., and Annette S. Parker. â€Å"Fixing the Net Tuition Revenue Dilemma: The Dickinson College Story.†Strategic Financial Challenges for Higher Education: How to Achieve Quality, Accountability, and Innovation. By Donna Klinger and Lucie Lapovsky. San Francisco, CA: Jossey-Bass, 2008. 93-94. Print. Ross, Andrew. â€Å"Mortgaging The Future: Student Debt In The Age Of Austerity.† New Labor Forum (Murphy Institute) 22.1 (2013): 23-28. Business Source Complete. Web. 31 Oct. 2013. â€Å"The Happy State of College Graduates.†-. N.p., n.d. Web. 25 Oct. 2013.

Ads

Ads ADS "Advertising's fifteen basic appeals," by Jib Fowles talks about how advertisers use all sorts of subjects to grab ones attention. Advertisiers communicate to the reader by using selected images, which is designed to stimulate the reader. Many ads say,"if you have this need then this product will help satisfy it." Most advertisements have two orders of content; the first one is to have ones mind deep-driven toward the product. The second is all the good things about the product. Advertisiers also try to appeal to all emotional appeal one may have, such as the need of attention or the need to feel safe. There have been 15 appeals found that advertisiers uses to get ones attention. The following are the fifteen appeals that are found that advertisements use. The first appeal is to those who have a need for sex. In these advertisements there are sexy women and men.Images of pretty women often appear in ads even wi...The need for affiliation is to appeal to those who need to associat e with others. These ads often have a male and women by each other and the male is always has his head higher then the female. The need for nurture is shown in ads as the mother or father comforting their children. The need for guidance is shown in ads by selling products that have been around for years. The need to aggress is shown by advertisers trying to sell a product that some people disagree with. The need to achieve is shown in ads by having sports heroes in the ads. The need to dominate is shown in ads by using a product, such, as beer will make a man be the king. The need for prominence is shown by products that will make one think that if they get that product they will...

Economic Analysis of Burberry Essays

Economic Analysis of Burberry Essays Economic Analysis of Burberry Paper Economic Analysis of Burberry Paper 1. 0 Introduction There are tools and techniques that can help owners and managers make decisions. However these decisions are based on purely estimations where the costs and profits will come to a breakeven point. The common breakeven analysis is Cost-Volume-Profit Analysis. This analysis shows that how the cost and profit changes when the volume change. It analyses the effects on profits of changes in variable costs, fixed costs, selling prices, volume, and the products sold. However, there was a downside for this analysis which it only focuses on the breakeven point. In this paper, I mainly analyses Burberry’s performance and describing some of the companies’ background. Besides that, I also did some research on the structure and the competitiveness of the luxury fashion industry. Burberry had built their position in the market since 1856. Burberry Group is a British luxury fashion house, manufacturing clothing and fashion accessories. Its distinctive tartan pattern has become one of its most widely copied trademarks. The company has branded stores and franchises around the world, and also sells through concessions in third-party stores. It runs a catalogue business and has a fragrance line. 2. 0 Burberry Background The Burberry brand was well-known for the authentic British heritage, unique democratic positioning within the luxury arena. They are the largest retailer in United Kingdom. Their founding principles are quality, function and modern classic style. The trench coat, trademark check and Prosum horse logo are their globally recognized icon portfolio. By year 2000, Burberry operated 58 company-owned stores. 2. 1 History 154 years ago, a 21 years old draper’s apprentice, Thomas Burberry, opened a small outfitter’s shop in Basingstoke Hampshire, England. By year 1870, Burberry focused on the quality and innovation in fabric and outwear design which expanded the shop into an ‘emporium’. Ten years after that, they invented Gabardine. Gabardine is a breathable, weatherproof and ‘tearproof’ fabric. In 1891, Thomas Burberry Sons expanded their emporium in the West End of London at 30 Haymarket. They developed a predecessor of the trench coat, Tielocken, which was adopted by British officers during the Boer War in 1895. In 1904, the Burberry Equestrian Knight Logo was developed containing the Latin word â€Å"Prosum† meaning forwards and registered as a trademark. Burberry was then commissioned by the War Office to adapt its officer’s coat, to suit the conditions of British contemporary warfare, resulting in the modern day â€Å"trench coat†. In the 1920s, they added a lining to the trench coat, The Burberry Check, which was registered as a trademark of Burberry. In 1955, Burberry was awarded a Royal Warrant by Her majesty Queen Elizabeth II and the second Royal Warrant in 1989. With these reputation built, they became an international well-known luxury brand. 2. 2 Products Burberry has various kinds of products. All products are to do with fashion. The products they provide can be seen at the pyramid shown below. Burberry brand uniqueness is the patented Burberry Check. It is a combined red, black and white check pattern. It was created in 1924 and was used as lining for the trench coats. It was then used for other merchandise including handbags, umbrellas, and scarves. Other than the Burberry trademark check, their signature icons also includes trench coat inspired D-rings, quilting and the Prosum equestrian knight logo. The Ansoff Matrix Market Penetration Classic Garments for existing target market (Trench coats, outwear, etc. )Product Development Burberry Accessories . e. stadium hats, handbags, toys, fragrances, etc. Market Development Diffusion ranges in mid 1990s for wider audience (Younger Consumers) Diversification N/A 3. 0 Industry 3. 1 Luxury Industry Background Fashion is normally built up from the creativity aspects of people’s personality. This is an industry where people can express their full potential of their creativity which reflects ones persona. Fashion industry is too based on each country’s culture which gives the designers instinct and the uniqueness of the fashion. The United Kingdom (UK) fashion industry had given a great impact to the UK economy. The direct value of the UK fashion industry to the UK economy is around ? 21 billion which is equivalent to 1. 7% of the UK GDP. This direct impact includes manufacturing, wholesaling and retailing of a range of fashion goods. Purchasing from the textiles sector, advertising and public relations spending, the economic contribution of the fashion education and fashion media sectors also the direct impact of the UK fashion industry. One of the main influence is the Value Added Tax (VAT) paid by consumer while purchasing fashion items. It consists of ? 13. 2 billion from the ? 21 billion. As for the indirect and induced impact of the UK fashion industry is calculated as more than ? 16 billion. This impact relates to the spending in other industries, ranging from IT to tourism. The total contribution from the UK fashion industry is more than ? 37 billion. Logically, Burberry belongs to the fashion industry. However, theoretically, Burberrry belongs to a typical traditional luxury industry. Luxury goods are one of the few truly â€Å"global† brands that are able to gain from global efficiency in marketing and producing the product exactly the same in any market that they enter. In UK, this market had grown into a mature market. It is a market of the changing factors of demographics, consumer and fashion trends and the demands of new generation. Most of the apparel production of the players in the industry outsource to other countries. 2 of the main outsources are China and Hong Kong. However, UK has a host of other cost centers including Vietnam, Turkey and Bangladesh. 3. 2 Products in the industry There are various products in this industry. Infact, this is sort of like people’s daily needs. The following chart defines the luxury sector and the products produced in this industry. These product segments can be divided in geographical segments 3. 3 Industry Structure The competition in this industry is monopolistic competition. There are thousands of firms in this industry competing with each other. Examples of firms are, Louis Vuitton, Hermes, Gucci, Prada and etc. These are few of those well known luxury fashion brand. The nature their products are differentiated and they have their own uniqueness which makes them have the control over the price. 3. 3. 1 The Porter’s Five Forces Model This model can explain this industry in detail. Threats of New Entrants It is believed that new entrants will not really be a threat to the current established brands. However, new designers that start their own brand with the correct growth infrastructure, they can grow quickly. In this case, they can attract volatile middle market customers. But they normally cannot attract the stable HNWI customers. Competing with those well-developed companies they will need high capital for the latest technologies to keep their goods up to quality. Secondly, it is very difficult to estimate consumers’ tastes which also include their various profiles, and symbolic needs or expectations. Small firms do not only design, manufacture, and sell their products, they also interact with their customers and systematically segment their markets and channels of distribution. This will give the new entrants the advantage during the process of design, manufacture and sales. The reason being is they understand their consumers better and try their best to fulfill their needs. As for large firm, they will have trouble understanding their consumers because of the hierarchy in the firm. Bargaining power of Suppliers The bargaining power of suppliers supposable to be low because this market has not reach their consistency. It is different from the ordinary brand where consumers have their confidence on those brands. Luxury brands need to build their consumers’ confidence with marketing which will cost them a high budget. Bargaining power of Buyers The bargaining power of buyers is very high. The firms need to fulfill their consumers’ needs. If the consumer requires a product but the store, the store will need to call up some their branches in order to fulfill the consumers’ needs. Threat of Substitutes There are no substitute for the luxury fashion industry unless of not buying it. Luxury industry usually use their own branding to attract their consumers and keep their loyalty on the brand with their uniqueness. 3. 4 Industry Performance The luxury industry is growing extremely well throughout the years even during economic slowdown. In year 2009, the luxury goods retailers stand 23% of new store opening. According to a global real estate adviser, CB Richard Ellis (CBRE), luxury retailers operate in over 25 countries and 50 cities worldwide on average. Comparing that with the global top retailers, CB Richard Ellis had mapped 294 world’s top retailers across 69 countries which make the luxury retailers have the largest global presence of all retail sectors. Hong Kong is the most popular destination for luxury retailers. They attract 91% of luxury brands surveyed as part of the CBRE study. Followed by London (87%), Dubai (85%) and lastly in total eight of the top 15 luxury Asian cities including, Taipei, Beijing, Shanghai, and Singapore. In the United States, they spend around $324. 3 billion on apparel, accessories, and footwear in 2002 and increased by 2. 9% ($315. 3 billion) in 2001. The employment under this industry had decreased because most of the production had moved overseas for the reason of lower cost. The number of employment had dropped from 537, 000 in December 2001 to 507,000 in December 2002. 3. 5 Competitive Strategy used in Luxury Fashion Industry Luxury Conglomerates Being in the luxury industry, they can benefit from the integration in a luxury conglomerate. It is easier to have a much easier access to financial means and a solid business structure which can boost their development. The conglomerate can have the advantage of having cheaper cost of capital to finance their development. They also enjoy the bargaining power and lower operation costs. All new creators and designers will be desperate to go into the companies in this industry which help to keep their uniqueness. Designer brands With this strategy, they compete with their uniqueness of their products which makes them different from other brands. The main issue here is their designers’ creativity and research and development. Without research and development, they might not know what their environment want most. Besides that, a good marketing skill can go a long way. It depends on how the company wants to show their image with the public. Selecting the right market will be very important and can seriously affect their sales. Industrial brands By using this strategy, it is the build the brand strength by focusing on the business model that delivers on the brand promises and brand values. It is very important to give a clear message through good advertising. If the message is successfully send to the public, they can build their brand equity by extending their brand values through the entire business so that they can deliver on what they promise. Retailers The retailers base their business models around the strength of their stores. Their stores are all their consumers will lay eye on the goods and services. So, the companies must give the first best impression to their consumers. 4. 0 Burberry’s Performance Analysis The total revenue had been growing throughout the past five years. For the past year, the total revenue growth was ? 1, 202 million which is around 7% of the growth. However, the total revenue growth had a massive decline at 2009 compared to the past years. It can be seen at the KPI table the total revenue growth had dropped 61% from year 2008 and around 53% from 2007. It can be seen from the figure below that the major increase from the 7% total revenue growth, retail is the main income which is around 14%, 2% increase in wholesale, but 9% of licensing. Figure: Total Revenue growth divided by channels Most of the Burberry revenue came from Europe which is around 34% of the total revenue. The runner up is America (27%), Asia Pacific (21%), Spain (13%), and the rest of the world (5%). The emerging market China, Middle East, Russia and India contribute 9% of the sales. Burberry has been operating in these markets with their local partners who can provide esources and knowledge to help Burberry increase their sales in each region. Since these regions had provided quite an amount of sales through wholesales and retails, they had been expanding their stores. The following figure can show the number of stores they opened in different regions. By year 2009, they already open 91 stores in the emerging markets. Overall, Burberry had opened 419 stores in the world which is an increase of over 50 stores in 2009 compared 2008. These stores include a net of 22 more mainline, 22 more concessions where majority of the mainline is in Americas and Middle East. As for the revenue from the product segments, womenswear gain the most revenue compared to other products. They gain around 37% of the total revenue. Coming up is non-apparel (33%), menswear (26%), and childrenswear or others which is around 4% of the total revenue. the revenue from the non-apparel segment is around ? 366 million which is 12% more than year 2008. Non-apparel accounted for 33% of retail and wholesale revenue, compared to 32% last year. The above figure is the financial review of Burberry comparing year 2008 and 2009. It can be seen above that even though the total revenue but profit had dropped massively. This is caused by the costs of restructuring, impairment changes, negative goodwill credit on the formation of the Burberry Middle East joint venture, impact of one-off tax credits, relocation of global headquarters and group’s infrastructure redesign initiative. These costs had increased from ? 4. 5million to ? 190. 7million which made their profit from positive to negative. This cost had rose 102% compared to 2008. The following is the summary of the costs and the amount of each cost. Costs included in the costs above: Restructuring charge – Cost efficiency program including redundancy and other direct costs with the balance being asset write-offs and provisions. Goodwill impairment charge – reflects on the increasingly challenging economic environment in the market. Store impairment and onerous lease provisions – half of the cost is split in Europe and half in the United States Negative goodwill – it is the cost from the formation of the joint venture in Middle East Relocation of headquarters – the deterioration in the London commercial property market during the last year. About 70% of these charges are non-cash items, except for part of the restructuring charge and onerous lease provisions. Besides that, there is a decline on the operating profit which is caused by the massive increase on the cost of sales and a little effect on the increase on operating expenses in 2009. This is probably caused by the 2008 economic crisis. A terrible recession happened during 2008 which causes them whole lot more of costs and expense which will decrease their profit or even making a loss. The cost of sales had increased around ? 200million in a year. 5. 0 Shareholders’ Wealth The adjusted diluted EPS declined 4% (30. 2 pence) in 2009. This is due to the decline in profit caused by a lower tax rate. The reason being is probably caused by the 2008 economic crisis. Burberry put their concentration on the Total Shareholder Return where it measures the growth in value of a shareholding assuming dividends are reinvested to purchase additional units of stock. There are a few elements to measure the remuneration. These elements represent the total potential of the remuneration. Those elements are base salary, the annual bonus, benefits and service agreements. 5. Sustainability of shareholders’ return Despite the decline of profit in year 2009, Burberry’s profit had been growing throughout the years. The reason that 2009’s profit had decline is mainly because of the recession had affected their costs. It is quite sustainable that the profit had been quite constant. The sustainability can be attained by looking at the corporate responsibility. Corporate Responsibility Burberry had been serving the highest quality standards since 1856. They did a very well job on building their brand image and bringing the operational excellence to the luxury products. The following is the results from 2009. Clear Management Burberry has a clear management. Every year they have 3 meetings. The Group employs a Corporate Responsibility team of nine people which will manage the supply chain, environmental and community management and draws on external independent advice. Besides that, the executive management will review on the Environment, Ethical Trading, Employee Volunteering and Exotic Materials Policies. Healthy Business Partnerships Burberry believes in healthy business ethics. They believe that employing local labour and environmental laws with a safe and hygienic environment. They also have a policy based on ethical trading with internationally accepted codes. -There are 487 factory visits to assure compliance with the Burberry ethical trading policy. -Engagement of active member of three BSR working groups -25 key suppliers took part in long term capacity building programs focused on training for productivity, human resource management systems and better communication -Roll out of the Burberry confidential worker hotline in its suppliers’ factories. -New suppliers are approved by the CR team prior to working with Burberry Environment care Burberry has the largest environmental impact areas include carbon emissions (linked to energy use, travel and distribution network) solid waste and the use of bulk materials -Burberry lauched a packaging project to reduce the amount of transit packaging used -Relocated to new Corporate headquarters designed with energy-saving features, reduced cleaning chemicals, and more recycled stationery contents -Installation of energy-saving compressors -Waste reduction -Launched a sea vs air shipping initiative which resulted in significant savings and reduced environmental impacts Organization Development This includes attracting and retaining talented employees and customers which give the best results for the organization. -E-recruitment website and corporate intern program -Talent review, development program, and evolving the organization with strategic themes -New global headquarters, Horseferry House, provides a safe efficient and responsible working environment for employees and visitors -Piloted global education and training program designed for and delivered to all retail staff to ensure that the customer experience is in line with Burberry’s brand standards and Burberry’s luxury positioning Health and safety By retaining talented employees, Burberry will ensure a fully healthy and safe environment for them. Products and supply chain standards Burberry has strived to achieve the highest quality standards in all components and stages of its supply chain process since 1856 -More efficient with the use of raw materials -Usage of SAGA furs in Finland rather than natural hides -Issues licenses to ensure no harmful chemicals are used or contained within Burberry products Contributing to society Burberry had been practicing the give corporate sponsorship worldwide which includes cash and product donations. Supports on London, New York City, and Hong Kong to identifies unique local challenges to successful youth development and supports charities with proven programs to address them -Burberry’s employees serve as mentors to young people and volunteer for a range of programs -2008 Christmas Coat Donation saw more than 500 coats distributed in London, New York City, Hong Kong, and Seoul acro ss 12 different charities, ensuring that the coats went to job training students in time to help them begin their job search with confidence -Redundant office furniture and equipment from Burberry’s old offices were made available to the Foundation supported charities for their offices and programs 5. 2 Risk volatility By looking at the risk, it can give shareholders value. This analysis can be integrated by the evaluation of strategy. Burberry is challenging with five key strategic themes. They are: Leveraging the franchise -Maintaining brand momentum -Reinforcing outerwear heritage and leadership -Further reshaping the product pyramid -Capitalizing on menswear opportunity -Building childrenswear -Enhancing marketing -Optimizing licensing Intensifying non-apparel development -Further growth in division of product: oHandbags oShoes oMen’s non-apparel -Continue receiving marketing and PR focus via prominence on the runway, editorial priority and heightened presence in global advertising -Initiated its partnership buy model for non-apparel with the Autumn/Winter 2009 season -Japanese non-apparel joint venture Accelerating retail-led growth -Reorientating design and merchandising toward more disciplined, style-efficient and balanced collections -Increasing the frequency of new goods flowing to stores -Developing a more extensive and responsive replenishment program in all product divisions, while evolving in-store visual merchandising and processes to support -Enhancing store productivity -Accelerating new store openings -Continuing e-commerce development -Upgrading store image Investing in under-penetrated markets -Increase market share in America -Entered joint venture with Middle East and opened four stores in 2009 Pursuing operational excellence Announced global cost efficiency program in January 2009 -Global IT program implementation based on SAP technology in Hong Kong and United States Looking at the strategy and past years profits, Burberry’s risk volatility is quite low. 6. 0 Cost-volume-profit analysis (CVP Analysis) Assumption: -Only apply to one product -Fixed costs same in total and unit variable costs same at all levels of output -Sales prices constant at all levels of activity -Production equals to sales -All amount taken from 2008 is from the sale from one product -Volume sold in 2008 is 6million units -Net operating expenses and cost of sales are variable costs Sales at 6 million units Total Revenue = ? 1279. 90million Total Fixed Cost = ? 150. 40million Net Operating Expenses = ? 416. 0million Cost of sales = ? 475. 90million Variable cost = ? 591. 9million 7. 0 Conclusion Burberry has its own uniqueness which a lot people will not just simply change their taste to other brands. This is one main reason that the revenues of Burberry kept on rising and also they kept their position in the market. However, if Burberry wants to keep their position in the market, they have to continue designing and express their creativity. Without this, consumers will sooner or later get tired of their old products and hence the sales will drop. Same to the competitor in this luxury fashion industry. Besides that, good marketing can go a long way. With the right marketing, sending the right message to the right market, Burberry can save a lot of money and yet increase a lot of sales. References: ACCA – Strategic Business Planning and Development 2005/06, FTC Foulks Lynch. Burberry 2009 Annual Report Burberry Investors Official Website: burberryplc. com Casciato, P. 2010, Fashion worth more than $30 billion to UK economy, Reuters, cited at 24 October 2010, available at: reuters. com/article/idUSTRE68F3UX20100916 CIMA Managerial Paper P2 – Management Accounting – Decision Magement, 2010, BPP Learning Media, London. Fashion History Industry Analysis, 2009, Eurbanista, cited at 28 October 2010, available at: eurbanista. com/introduction-to-fashion-history-industry-analysis/ Nguyen, V. , Analysis of the Luxury Goods Apparel and Footwear Industries, cited at 28 October 2010, available at: uwlax. edu/urc/JUR-online/PDF/2004/nguyen. pdf Sloman, J. 2006, Economics, 6th edn, Pearson Education Limited, England. Smith, J. 2008, Worldwide luxury goods market growth projected to slow substantially by end of year and head into recession in 2009, according Bain Co study, Business Intelligence Middle East, cited at 27 October 2010, available at: bi-me. com/main. php? d=28646t=1c=3cg=2 Strategic Analysis – Luxury Goods Industry Analysis, 2009, Thinking Made Easy, cited at 26 October 2010, Available at: http://ivythesis. typepad. com/term_paper_topics/2009/05/strategic-analysisluxury-goods-industry-analysis. html Welch, P. J Welch G. F. , 2010, Economics Theory Practice, 9th edn, John Wiley Sons , Inc, United States of America. Worldwide luxury goods market growth projected to slow substantially by end of year and head into recession in 2009, Bain Company, cited at 26 October 2010, available at: bain. com/bainweb/about/press_release_detail. asp? id=26657menu_url=for_the_media. asp

USS Reprisal (CV-35) in World War II

USS Reprisal (CV-35) in World War II USS Reprisal (CV-35) - Overview: Nation:  United States Type:  Aircraft Carrier Shipyard:  New York Naval Shipyard Laid Down: July 1, 1944 Launched:  May 14, 1945 Commissioned: N/A Fate:  Sold for scrap, 1949 USS Reprisal (CV-35) - Specifications (planned): Displacement:  27,100 tons Length:  872 ft. Beam:  93 ft. (waterline) Draft:  28 ft., 5 in. Propulsion:  8 Ãâ€" boilers, 4 Ãâ€" Westinghouse geared steam turbines, 4 Ãâ€" shafts Speed:  33 knots Complement: 2,600 men USS Reprisal (CV-35) - Armament (planned): 4 Ãâ€" twin 5 inch 38 caliber guns4 Ãâ€" single 5 inch 38 caliber guns8 Ãâ€" quadruple 40 mm 56 caliber guns46 Ãâ€" single 20 mm 78 caliber guns Aircraft (planned): 90-100 aircraft USS Reprisal (CV-35) - A New Design: Developed in the 1920s and early 1930s, the US Navys  Lexington- and  Yorktown-class aircraft carriers were designed to meet the restrictions enacted by the  Washington Naval Treaty. This limited the tonnage of different types of warships as well as placed a ceiling on each signatory’s total tonnage. These limitations were expanded and refined by the 1930 London Naval Treaty. As the international situation deteriorated in the following years, Japan and Italy abandoned the treaty structure in 1936. With the implosion of the treaty system, the US Navy worked to design a new, larger class of aircraft carrier and one which pulled from the lessons learned from the  Yorktown-class. The resulting ship was wider and longer as well as incorporated a deck-edge elevator system. This technology had been employed earlier on  USS  Wasp  (CV-7). In addition to carrying a larger air group, the new class possessed a greatly enlarged anti-aircraft armament. Construction began on t he lead ship,  USS  Essex  (CV-9), on April 28, 1941. In the wake of the US entry into  World War II following the Japanese attack on Pearl Harbor, the  Essex-class became the US Navys standard design for fleet carriers. The first four ships after  Essex adhered to the class original design. In early 1943, the US Navy made several alterations to enhance future ships. The most noticeable of these changes was the lengthening the bow to a clipper design which allowed for the inclusion of two quadruple 40 mm gun mounts. Other alterations included moving the combat information center below the armored deck, improved aviation fuel and ventilation systems, a second catapult on the flight deck, and an additional fire control director. Though referred to as the long-hull  Essex-class or  Ticonderoga-class by some, the US Navy made no distinction between these and the earlier  Essex-class ships. USS Reprisal (CV-35) - Construction: The initial vessel to begin construction with the revised  Essex-class design was USS  Hancock  (CV-14) which was later re-designated Ticonderoga.   A multitude of additional carriers followed including USS Reprisal (CV-35).   Laid down on July 1, 1944, work on Reprisal began at the New York Naval Shipyard.   Named for the brig USS Reprisal which saw service in the American Revolution, work on the new ship moved ahead into 1945.   As the spring wore on and the end of the war neared, it became increasing clear that the new ship would not be needed.   During the course of the war, the US Navy had ordered thirty-two Essex-class ships.   While six were eliminated before construction commenced, two, Reprisal and  USS Iwo Jima (CV-46), were canceled after work had begun.   On August 12, the US Navy formally halted work on Reprisal with the ship listed as 52.3% complete.   The following May, the hull was launched without fanfare in order to clear Dry Dock #6.   Towed to Bayonne, NJ, Reprisal remained there for two years until being moved to the Chesapeake Bay.   There it was used for a variety of explosive testing including assessing  bomb damage in magazines.   In January 1949, the US Navy inspected the hull with an eye towards completing the ship as an attack aircraft carrier.   These plans came to nothing and Reprisal was sold for scrap on August 2.          Selected Sources DANFS: USS Reprisal (CV-35)NavSource: USS Reprisal (CV-35)U-boat: USS Reprisal (CV-35)

Can focussing on the individual patients needs and personalising their Essay

Can focussing on the individual patients needs and personalising their care plans improve recovery on acute mental health wards - Essay Example Patient needs are different, and different patient require different needs depending on their condition. Therefore, individualizing patient care helps the patient b taken care of in the right manner while receiving the best health services aiming at making the patient comfortable and recover well from an illness. Even though care in the delivery of nursing services is individualized, challenges still occur in the nursing practices in developing a personalized approach to the development of care plan. Therefore, in the process of improving the nursing services rendered to mental health patients, the nurses are required to assess comprehensively and respond to the users individualized service needs and the risks identified. Through actively engaging, the service users in developing nursing care plan that encompasses social, psychological, spiritual and physical needs reduces the risks from developing (Ervin 2006, pp.126–130). Nursing care plans are central components of nursing services being delivered to the users. In making and planning care of patients, nurses should adopt the provision of individualized care that is personalized. The consumers of the services, who are the patients, need to receive a copy if the care plans after they have participated in its development. The care plan should contain the patients views and what they would wish to receive as part of their care and be encouraged to sign it (Tsirintani et al. 2001, p.10). When service users are encouraged to participate and be at the center of developing nursing care and care through the approaches of care planning promotes patients empowerment and supports them through the recovery process. The centrality of care that is individualized in planning has a vital outcome in the services being received by the personalized care treatment and support. The process involves the assessment of the patients’ needs and the planning and delivery of care

To What Extent Do Postcolonial Writers Articulate a Coherent a Useful Essay

To What Extent Do Postcolonial Writers Articulate a Coherent a Useful Notion of Home - Essay Example The home in which the natives came from have disappeared. Most of the original literature and the oral culture of the native Caribbean’s were not preserved; hence no cultural mark had been passed over to the following generations. The fact that the African-Caribbean people were enforced to reject their own heritage caused them not to have a traditional culture and an image to identify with. This has caused the natives to constantly adapt to the modern culture, thus not being able to grasp their own in whole. The poem Alpha is divided into three parts, which are ‘Mother Poem’, ‘Sun Poem and X/Self. Smaller divisions of Ancestor comprise of individual poems. The framework in which the poem is structured is in accordance with the context of universality, while being able to form a personal interaction through engaging the readers intimately. The association between the three voices in the Ancestor personifies the father, the mother and the son or the narrator, in relation to their Motherland. The poem captures the essence of familial integration and separation. The first verse is ambiguous. The subject of mother can be referred to as the author's mother whom he misses, or most likely, the author's motherland, as can be seen in the following lines, â€Å"the ancient watercourses of my island/ echo of rver. Trickle. Worn stone/ the sunken voice of glitter iching its pattern to the sea/ memory of foam. Fossil. Erased beaches high above the eaten†.5 The poem started with descriptions of an environment in which the author longs for, as personified in a form of a mother. The author misses his homeland and wishes to go back to his native land to comfort his female parent. The second verse is a description of the Americans or the West Indians. The author hints that his family has migrated to the United States of America, as deduced from the lines "the world Columbus found" and "the world Raleigh raided". 6The statements are symbolized by the following lines in the second part of the poem, â€Å"& my father swims through the noise / Through the blankets of jute on his lungs / & he is Caesar again at the Hellespont†. As for the references to the plantations, the setting in which the author's family migrated to is in New Orleans, it is where most black slaves have migrated to in the previous decades. In a nutshell, the second part is the author's description of his life as his family moved to New Orleans, where sugar plantations are abound. The second part of the poem also implies that the author's parents worked at the plantations in New Orleans. This fact has been deduced from the lines "through the blankets of jute on his lungs" and "maker of chalk dust".7 The line "she waits with her back slowly curving to mountain" represents her mother who have waited in patience and have gotten old, who lived her life in despair from working and waiting for his husband.8 This emotion is evident in the last part of the second division of the poem, â€Å"She waits for his return with her gold rings of love / Wl the miners tr ove that binds her to his world / She waits w/ her back slowly curving to mountain†.9 The last part of the

English99 Essay Example | Topics and Well Written Essays - 1000 words

English99 - Essay Example Homosexuals have risen to positions of power in the business, political, and artistic community, and discrimination has been dramatically reduced. In this respect, their civil rights battle and their victories have in some ways paralleled those of African-Americans. One of the biggest issues relating to their civil rights has been the American armys policy of Dont Ask, Dont Tell. America is almost alone in having a policy that discriminates against homosexuals openly serving in the military. Many other countries allow homosexuals to serve openly in their militaries. For example, Israel, Canada, and the U.K., all comparable democracies to the United States allow this to happen. All of these armies are considered to be world class and the presence of homosexuals does not â€Å"create an unacceptable risk to the high standards of morale, good order and discipline, and unit cohesion that are the essence of military capability.† Indeed, in Canada, Canadian Forces officers have even been married on Canadian army bases. While this might be unthinkable in the United States, there is no good reason for it to be so. Many American officers are now comparing their own army to international ones and determining that it is time to bring American practices more in line with practices around the world. These countries’ experience shows that an army does not fa ll apart when homosexuals are allowed the serve openly; there are no reported negative effects whatsoever. One of the main reasons that other countries allow homosexuals to serve openly is because courts have recognized that homosexuals have the right to be free of discrimination. In Canada, the Charter of Rights and Freedoms guarantees freedom from discrimination on the basis of sexual orientation. It simply isn’t possible to deny homosexuals the right to serve their country. These legal reasons have been recognized in other countries too and form the basis for many

Prepare a research proposal for a research project in the area of Dissertation

Prepare a research proposal for a research project in the area of management (including accounting, finance and management scien - Dissertation Example Job Descriptions are lists of the general tasks, or functions, and responsibilities of a position. Job Analysis is necessary for all the functions of Human Resources and better performance in these areas lead to Organizational Development, so we can say that Job Analysis directly, indirectly or eventually leads to Organizational Development. Organization Development (OD) is defined as the process of improving organization. The process is carefully planned and implemented to benefit the organization, its employees and its stakeholders. The current study is at Nestle. This study is conducted to show the significance of Job Analysis for organization development. The reason behind choosing this topic is that I have interest in this topic. This was the most significant criteria for me. Doing the thesis needs a lot of time and the quality of life will be enhanced if these hours are utilized pleasingly. Moreover, the quality of research, writing, and arguments will be much better if I feel genuine passion for my work. This research would be beneficial both for University (name your college/university) and Nestle as it would improve the relations. These professional relationships can help Nestle to hire best talent from (name of your college/university) as their talented human resources. LITERATURE REVIEW: Job Analysis is the systematic process of determining the skills, duties and knowledge required for performing the jobs in an organization (Mondey & Noe, 2006). Traditionally it is an essential and pervasive human resource technique and the starting point for other human resource activities. In today’s rapidly changing work environment, organizations extensively rely on Job Analysis practices in order to enhance Organizational Development. New jobs are being created and old jobs are being redesigned and eliminated. Organizations that want to develop tailor jobs according to changing needs and thus Job Analysis is reviewed. In 1991, Ronald, Lawrence, & Goldberg discussed Job Analysis as the systematic procedure of collecting and analyzing information about jobs. Job Analysis consists of two elements: a Job Description and Job Specification. A Job Description is a written description of the activities that have to be performed. Generally, a Job Description also contains information about tools and equipment used in the job and about the working conditions. So job descriptions specify the job content and the job context. The Job Specification indicates which specific skills, competences, knowledge, capabilities and other physical and personal attributes one must have to perform the job successfully. An acronym that is used to describe which types of attributes are referred to in job analysis is KSAO: Knowledge, Skills, Abilities and Others characteristics (Ronald, Lawrence, & Goldberg, 1991). Job Analysis has been one of the most useful tools for gathering information and developing content valid and legally defensible selection procedures for a wide variety of jobs (Harvey, 1991). When job analysis is used for building the human potential and it is analyzed and reviewed according to the changing requirements of the organization it finally leads to organizational development. DeSimone & Werner (2006) defines organizational

Psychological effects of children being raised by homosexuals Essay

Psychological effects of children being raised by homosexuals - Essay Example CustodiÐ °l gÐ °y fÐ °thers Ð °re less common. BecÐ °use of their relÐ °tive invisibility, gÐ °y fÐ °thers Ð °nd their children hÐ °ve been less Ð °ccessible for study. Ð lthough it hÐ °s been thought thÐ °t the numbers of gÐ °y fÐ °thers (Ð °nd hence the numbers of their children) were not sufficiently substÐ °ntiÐ °l to wÐ °rrÐ °nt study, it is now known thÐ °t this Ð °ssumption is erroneous. There Ð °re Ð °t leÐ °st 1 to 3 million gÐ °y men who Ð °re nÐ °turÐ °l fÐ °thers. Ð lso, this figure is conservÐ °tive since it does not tÐ °ke into considerÐ °tion gÐ °y men who Ð °dopt children, who Ð °re foster or stepfÐ °thers, or who Ð °chieve fÐ °therhood by other less trÐ °ditionÐ °l meÐ °ns (for exÐ °mple, sperm donÐ °tion). Likewise, it is difficult to estimÐ °te the number of children of gÐ °y fÐ °thers. From the foregoing it is possible for the reÐ °der to hÐ °ve the impression thÐ °t children of gÐ °y fÐ °thers Ð °re concerned in the extreme Ð °bout their fÐ °thers homosexuÐ °lity, Ð °nd thÐ °t they Ð °re excessively embÐ °rrÐ °ssed by it. This is not necessÐ °rily the cÐ °se. Ð lthough sociÐ °l control strÐ °tegies Ð °re used in order to negotiÐ °te Ð ° public personÐ °, in the reseÐ °rch being reported here it wÐ °s Ð °lso discovered thÐ °t there Ð °re influencing fÐ °ctors thÐ °t determine the extent to which the children utilize the strÐ °tegies just described. The influencing fÐ °ctors Ð °re Ð °s importÐ °nt to understÐ °nding the reÐ °ctions of these children Ð °s Ð °re the sociÐ °l control strÐ °tegies. The first influencing fÐ °ctor is mutuÐ °lity. MutuÐ °lity refers to identificÐ °tion by the child with the fÐ °ther. When the child identifies or links him or herself in some wÐ °y with Ð °lso being different, or the child feels thÐ °t he or she vÐ °ries in some wÐ °y from societÐ °l norms in terms of behÐ °vior, lifestyle, vÐ °lues, or beliefs or believes there Ð °re other mutuÐ °l links with the fÐ °ther such Ð °s shÐ °ring similÐ °r tÐ °stes in music or movies, then the more Ð °ccepting the child is of the fÐ °ther Ð °s

Prepare a research proposal for a research project in the area of Dissertation

Prepare a research proposal for a research project in the area of management (including accounting, finance and management scien - Dissertation Example Job Descriptions are lists of the general tasks, or functions, and responsibilities of a position. Job Analysis is necessary for all the functions of Human Resources and better performance in these areas lead to Organizational Development, so we can say that Job Analysis directly, indirectly or eventually leads to Organizational Development. Organization Development (OD) is defined as the process of improving organization. The process is carefully planned and implemented to benefit the organization, its employees and its stakeholders. The current study is at Nestle. This study is conducted to show the significance of Job Analysis for organization development. The reason behind choosing this topic is that I have interest in this topic. This was the most significant criteria for me. Doing the thesis needs a lot of time and the quality of life will be enhanced if these hours are utilized pleasingly. Moreover, the quality of research, writing, and arguments will be much better if I feel genuine passion for my work. This research would be beneficial both for University (name your college/university) and Nestle as it would improve the relations. These professional relationships can help Nestle to hire best talent from (name of your college/university) as their talented human resources. LITERATURE REVIEW: Job Analysis is the systematic process of determining the skills, duties and knowledge required for performing the jobs in an organization (Mondey & Noe, 2006). Traditionally it is an essential and pervasive human resource technique and the starting point for other human resource activities. In today’s rapidly changing work environment, organizations extensively rely on Job Analysis practices in order to enhance Organizational Development. New jobs are being created and old jobs are being redesigned and eliminated. Organizations that want to develop tailor jobs according to changing needs and thus Job Analysis is reviewed. In 1991, Ronald, Lawrence, & Goldberg discussed Job Analysis as the systematic procedure of collecting and analyzing information about jobs. Job Analysis consists of two elements: a Job Description and Job Specification. A Job Description is a written description of the activities that have to be performed. Generally, a Job Description also contains information about tools and equipment used in the job and about the working conditions. So job descriptions specify the job content and the job context. The Job Specification indicates which specific skills, competences, knowledge, capabilities and other physical and personal attributes one must have to perform the job successfully. An acronym that is used to describe which types of attributes are referred to in job analysis is KSAO: Knowledge, Skills, Abilities and Others characteristics (Ronald, Lawrence, & Goldberg, 1991). Job Analysis has been one of the most useful tools for gathering information and developing content valid and legally defensible selection procedures for a wide variety of jobs (Harvey, 1991). When job analysis is used for building the human potential and it is analyzed and reviewed according to the changing requirements of the organization it finally leads to organizational development. DeSimone & Werner (2006) defines organizational

Business Capstone Assignment Example | Topics and Well Written Essays - 2000 words

Business Capstone - Assignment Example Tesco is therefore large grocery retail, with thousands of stores distributed in more than 13 countries Role of Tesco’s Vision, Mission and Stakeholders A firm’s vision and mission statements play an important role in developing consumer royalty (Besanko et al, 2009). Tesco’s vision statement reads â€Å"Our vision is for Tesco to be most highly valued by the customers we serve, the communities in which we operate, our loyal and committed staff and our shareholders; to be a growth company; a modern and innovative company and winning locally, applying our skills globally† while the vision statement reads â€Å"creating value for customers, to earn their lifetime loyalty.† Clearly, the vision and mission statements of Tesco focus more on the target market and not the products. They focus on the benefits that the customers are going to derive from the company and its products. Besanko et al (2009) argues that such statements highly touch on the emotion s of the consumers. Consequently, they contribute to building of loyalty among the consumers of the firm’s products. ... This helped the company to expand internationally. Also, the firm changed its strategies to focus on technology under Leahys leadership, which has marked a lot of success. The employees of this company have also contributed to the development of consumer loyalty by being hard working and always being positive to customers. Macro Environment The environmental or external factors that affect the decisions taken by Tesco are grouped into six categories as discussed below: Political factors The current political issue affecting Tesco are the changes in corporate tax rate. The government of UK announced in the 2012 budget that it would reduce corporate tax by 1% for two consecutive years (2012 and 2013) from 24% to 22% (Tesco, 2012a). This will save this company a lot of funds and make it more financially stable. Economic factors The major economic issues affecting Tesco currently are high unemployment causing a reduction in aggregate consumption. This has further restricted the growth of this company in UK (Tesco, 2012a). Social factors The main social issue affecting Tesco currently is the change in consumers’ lifestyle, leading to a change in tastes and preferences. Tesco has responded to this by developing a new product range called â€Å"Clubcard† in order to suit different customer groups with different preferences (Tesco, 2012a). Technological Technology has a huge impact on the way business enterprises in all industries operate in the recent years. It has been playing as big role in shaping consumer spending habits. The internet, in particular, has opened a channel through which enterprises in the food retail industry distribute their products to customers (Tesco, 2012a). The new technology has also led to the introduction of self-service checkouts in the food

Strategies in Teaching Literature Essay Example for Free

Strategies in Teaching Literature Essay Upon reading the introduction, I was interested to finish the entire reading. Not because it was assigned but because really I got excited and interested. As Rogoff says, (1990) ‘a child’s meaning construction involves a relation between the individual and the social and cultural environments in which each is inherently involved in the others definition. None exists separately.’(p.89). Which means, a person’s classroom practice and participation is related to the kind of environment that he has outside school. In my view, I would agree to what Rogoff has said, basing on my personal experience in the two types of school that I have attended. When I was in grade school, I have attended in both Private Catholic School and in an Elementary School in a small village. When I was in that private school, I lived in an exclusive subdivision with the cable TV as my best friend. If I’m not in school, I’ll be just at home watching the MTV Channel, Discovery Channel, HBO, and Cartoon Network. My friends visit rarely and if they do, we just play computer games or watch English movies. When I was forcibly transferred to a public school, I lived in a small village with no cable, no internet, no English movies and no computers or computer games. So when I am not in school, I’m with my friends and my cousins who only play birus, luksong-tinik and skipping rope. When I was in a private school, I notice that I participate less in any classroom or school activities. I only talk when called. When I was in a public school meanwhile, I love engaging in group activities whether it’s classroom or school. Well we can say that there are a lot of factors. And I think, undeniably, having been welcomed by peers and doing group activities outside school also developed my interpersonal skill. So it is a lot easier for me to participate in school activities. Who’s better at reading? I’d say that it’s definitely not because of gender that a person is good in reading. And I did not see reading as an activity for girls. I grew up in a family wherein I have never seen my mom read but my dad does. He reads the newspaper and legal books every morning. I have a brother but he abhors reading. He’d rather go out and play with his friends. We have a lot of books at home but I’d rather be in front of the television. If I am good in reading, that’s because I am good in listening, watching and most of all mimicking. I mimic those characters that I see on TV (good thing that I only watch English shows back then). I know a person who is very BAD with reading. He reads in a fragmented manner and ends up not understanding what he had read. He does not have books but owns a number of e-books. He said his dad reads self-help books but he never got interested in reading. He’d rather go out in the streets and play with friends. He also loves watching English movies which somehow explains why his English is phenomenal when he talks (sometimes he sounds like a native speaker) and how much his English sucks when he reads. In conclusion, the kind of environment that you have at home would manifest in your actions in school. A person’s society and culture at home greatly affects his or her performance in school. A person can be very good at school not because the school is great but because his home is or it can also be the other way around.

45 47 Stella Street English Literature Essay

45 47 Stella Street English Literature Essay In Elizabeth Honeys childrens text 45 + 47 Stella Street and everything that happened (1995), 11 year old Henni shares her view of the events that take place in Stella Street. She is a reliable narrator as it is intended for her story to be trusted by the reader, evident with honest statements during her introduction of telling the implied reader that she may not be the cleverest or the prettiestà ¢Ã¢â€š ¬Ã‚ ¦ but is the tallest (Honey, 1995, p.5). The novel clearly shows a separation of classes within the neighbourhood, with Hennis family and friends being portrayed as the preferable middle-class, the Phonies evidently belonging to a higher class and characters such as the Brown boys being lower class. The implied reader of the book is middle-classed Australian children as they can relate to Henni, see themselves in her position and understand the common Australian terms such as milo and walk-a-thon. This implied reader experiences the events through Hennis point of view, feeling h er emotions and seeing things as they appear to her, positioning the implied reader to share Hennis emotions and therefore support her throughout the novel. The Phonies are seen as the high-class members of the neighbourhood, although later found to be criminals. The residents of Stella Street see their behaviour as being unusual as they renovate, travel regularly, constantly purchase new items and use expensive solicitors rather than confronting the issue themselves. The neighbours evidently believe the Phonies were made of money (p.23) and could not understand why they felt the need to replace belongings constantly and get rid of things much too good to throw out (p.87). The Phonies are mocked and criticised by the other members of Stella Street for their evidently excessive use of money with Danielle believing they must be throwing furniture out for rubbish collection as it was at least four months old so must be time for a complete change (p.86). They are also criticised for their formal letters of complaint from solicitors, with the other residents of Stella Street wondering why they could not simply talk about it rather than coming out guns blazing with all this solicitors letter nonsense (p.23). This makes the Phonies seem as cruel, unreasonable people. All of this along with the fact that they turn out to be criminals, imply a negative connotation on the upper class population as they are seen to be irrational, harsh beings who do not follow the law or make a reasonable attempt to be humane with the rest of society. In comparison to the superiority of the Phonies, were the Brown boys and Donnas rent-a-kid children who belonged to far more inferior class. The Brown boys were renowned for being trouble and are not trusted by the dominant class in the neighbourhood, promoting the idea that lower classes are not trustworthy or worth the respect of others. The fact that the Brown boys lie to the police in regards to their whereabouts on the night of the spotlight game, suggests that lower class people are liars, with Donna even implying this to the children by warning them not to bank on the Brown boys (p.73). Similarly to the misbehaving Brown boys, the dog catcher W.P Burgess is a cruel lower class member. Henni suggests that he was probably a garbo or the school bully (p.43) before he became a dog catcher and describes him as having a nasty temper (p.43). Burgesss poor temper and heartlessness suggest that the lower class are angry, miserable people. The troubled children Donna brings home from he r social work are seen to the Stella Street children in particular as inferior and off the planet'(p.24), Henni nicknaming these children as rent-a-kid'(p.25), suggesting that they are incapable of being in a stable, loving home. Although the implied reader may sympathise with the lower class families in the novel, many negative connotations are suggested in the text with the inferior families being promoted as unreliable, untrustworthy and cruel. The promoted preferable class in the novel is the dominant middle-class of Henni and her family and friends. Henni describes her family by saying were not rich but were not poor (p.135) suggesting that they have stable living conditions and although may not have an excessive amount of money, are able to provide and care for their family with a sustainable income. This middle class population is positioned to be seen as the desirable class to the implied reader, as they are pleased with their lives and have loving friends and family to support them. The majority of Stella Street agree on the fact that there is something peculiar about the Phonies and do not want the high class snobs living in their neighbourhood. The fact that the middle class characters in the childrens novel are all friendly and positive promotes the class. Mr Nic, for example, is described by Henni as a cheerful chap (p.7) and is loved by all the neighbours. Throughout the novel Mr Nic is always willing to help, wh ether it is babysitting Briquette or assisting the children in their mission of discovery more about the Phonies. Mr Nic is the perfect example of the ideal middle classed individual with in the text. The closure of the text plays a major part in suggesting the idealisation of the middle classed population. The happy ending presented in the text shows the high class Phonies being sent to jail and the lower class Brown boys and W.P Burgess disappearing, illustrating how the high and low class populations are far less successful and discontent. A new family moves in to Stella Street who can be interpreted as being a middle-class family by the implied reader as they seem to immediately fit in and are liked by the members of Stella Street. The fact that all of the middle classed characters in the novel achieve a joyful ending suggests that it is only the middle classed population who are truly successful and therefore promotes the desirability of this class. 45 +47 Stella Street and everything that happens strongly implies that the middle class population is the ideal class with characters such as Henni and her family and friends living a satisfying, successful life as pleasant, loving people. In contrast, the upper class Phonies and lower class characters such as the Brown boys, are shown negatively throughout the text with traits such as anger, dishonesty and cruelty being connected to them. The implied reader is positioned to believe that Henni and her family are the ideal characters and therefore the middle class is the desirable class.

What Women Most Desire Essay -- Essays Papers

What Women Most Desire In "The Wife Of Bath’s Tale", women most desire sovereignty over men in relationships. In other words, the power to have dominance over men is the one thing women most desire. I agree with the ideas that in relationship women wish to be dominant over the opposite sex. The only way such power is earned or give is when the man is in a situation where the woman must bail him out of trouble. Women have the ability to get what they want, when they want it. Chaucer portrays the Wife of bath as the dominant person in her marriages. She looks at men as her trinkets to be used and played with. She moves from one man to another, always looking for more. The Wife of Bath is a control freak, wanting to have sex when she desires it and with whom she desires. Her tale discusses a knight desperate for an to the question, what do women most desire? The answer is in the hands of an old lady who is described as an ugly, horrid fowl creature. In return for the answer the decrepit woman wants the knight to marry her. The knight has no choice and marries the hag. The knight was truly the one with no power and the hag was holding all the cards. The knight is in a lose-lose situation without the answer he was to be beheaded. The knight repulsed and angry married the hag. He was probably thinking that death by decapitation might have been the better than to live with the same old, ugly woman for the rest of his god-forsaken life. The knight in the tale had no choice but to submit to the sovereignty of the old hag. If the knight was a little smarter and did his homework in trying to say, "Hey, how does this old hag know the answer to what women most desire? She’s probably never been with a man before!" The knight was ... ...sed on the information given in the tale, I feel that women don’t desire to have power over their husbands. However, I do feel that women desire to have power, just not total power over their husbands like the Wife feels. I feel that women like to have an equal balance of power with men. I do not think that the Wife sees this as being possible. She seems to be so angry at men, because of the bad experiences that she has with her five husbands, and she doesn’t seem to want to change her belief in the fact that women have so much power. She actually demonstrates the power that women have towards her five husbands. She always seemed to get her way with them. Sadly, in today’s society, women are still not given the proper credit they deserve. It is shameful that women don’t receive equal representation in many situations. This is a topic that is still debated to this day.

Leadership Examples in IT industry in India Essay

Azim Hashim Premji (born 24 July 1945) is an Indian business tycoon and philanthropist who is the chairman of Wipro Limited, guiding the company through four decades of diversification and growth to emerge as one of the Indian leaders in the software industry. After the demise of his father, Azim Premji took charge of WIPRO when he was 21 instead of taking up a high paid job. He believes in the concept of come easy go easy. A money earned was of far more value to him instead of five found. He never let success overwhelm him and constantly learnt from his failures and built an empire which does not need an introduction. He never stopped leaning and is the best example of humility in the software industry. He always strived to find better ways to innovate and treated excellence as journey rather than destiny. He evaluates with calm mind and does whatever is the most appropriate. At an age when most of the businessmen would retire and live a peaceful life away from stress, he is still active and inspires his employees to not only work but also enjoy the entire process. He is an idol for today’s generation and an epitome who shows us on how to live life without compromising on our core values. His desire to stretch and achieve which seem beyond one’s grasp is the most inspiring characteristic. His down to earth nature is visible from his charities. Nandan Nilekani is considered among the most successful business leaders from India. He has several accolades and awards to his name which are proofs of his tremendously rich leadership in fostering Infosys first and now the UIDAI. Nandan Nilekani was born in Bangalore, Karnataka on June 2, 1955 as the younger son of Durga and Mohan Rao Nilekani. He grew up as a typical  middle class child high on traditional and moral values. As a child, Nilekani was extremely brilliant and had good leadership skills. He graduated from the Indian Institute of Technology, Mumbai and joined the Mumbai based software firm Patni Computers where he came into acquaintance with Mr. N R Narayan Murthy who later founded Infosys Technologies with Nandan and his associates. Nilekani was known for his bold leadership style and risk taking behaviour. He co-founded Infosys Technologies with his colleagues and a starting capital of $250 after three years with Patni. Despite having considerably less experience, he moved to the US in 1981 handling the marketing and development effort for Infosys. In 1987, he came back to India and in March 2002, he took over as the Chief Executive Officer of Infosys Technologies. Nilekani stressed in bringing about an excellence in execution within Infosys. He transformed the business at Infosys by division into verticals such as financial services, healthcare, hospitality, manufacturing, etc. emphasizing on values such as timely completion of projects on budget, hiring of high quality employees, excellent training programmes and high client and employee satisfaction. It was under his leadership that the global delivery model emerged as it is known today. Nilekani recognised the global nature of Infosys as it was emerging with a high number of employees and huge bio-diversity. Under his leadership, Infosys was awarded several awards such as â€Å"Best Company to Work for† and â€Å"India’s Best Managed Company Award†. His entrepreneurial skills inspire the present generation to take all responsibilities head on and increase the hunger of success. AZIM PREMJI 1. Explain the personality of the leaders based on Big 5 model. Cite instances to support your view. Big Five Model states that five basic dimensions underlie all others and encompass most of the significant variation in human personality. The following are the Big Five factors on which the personality of Azim Premji is evaluated against: The Big 5 personality traits are: (OCEAN) 1. Openness to experience: (Openness to new ideas) Azim Premji has been very open to ideas and experiences. After the death of his Father in 1966, the 22-year old scion to the hydrogenated-oil manufacturing firm returned to manage the business and diversified the company into other areas such as lightning products, soaps, etc. Also, the coming-up of Wipro as the leading IT Company was foreseen by Azim Premji. 2. Conscientiousness: (Show self-discipline and aim for achievement against expectations) In the span of 50 years, Wipro has transformed to one of the leading R & D service providers of the world. One of the popular Azim Premji anecdotes was when he attended his first annual general meeting. A shareholder doubted Premji’s ability to handle business at such a young age and publicly advised him to sell his shareholding and give it to a more mature management. This spurred Azim Premji and made him all the more determined to make Wipro a success story. His conscientiousness can also be seen in the focused efforts the CSR initiatives that the â€Å"Azim Premji Foundation† undertakes. 3. Extraversion: (Energy creation from external means; gregariousness) Azim Premji is considered to be an introvert. He maintains a measured engagement with the media. This can also be discerned from the relatively less number of news articles on Azim Premji (about 3000). 4. Agreeableness: One of the most famous quotes by Azim Premji is â€Å"We must have faith in our own ideas even if everyone tells us that we are wrong.† Also, he was one of the few corporate leaders in India who spoke out against the populist CSR measures taken by the Government of India. 5. Neuroticism: (Tendency to experience negative emotions) Azim Premji’s ability to manage the business in the face of difficult situations is a proof of his emotional stability. Time and again, he has shown dedication to his work and duties; even when faced with a grave personal loss (death of his Father). 2. What are the values of the organization or group the leaders represent? What are their personal values? Substantiate your claims by evidence. Wipro had 3 Values as stated on its Website (Popularly known as SPIRIT OF WIPRO): Intensity To Win: For Wipro It is not about winning at all costs, neither is it about winning every time, nor about winning at the expense of others. It is about working together to create a synergy; realizing that I win when my team wins, my team wins when Wipro wins, and Wipro wins when its customers win and when its stakeholders win. It is about innovating all the time. It is a continuous endeavor to do better than the last time. It is the Spirit of fortitude, the Spirit of never letting go†¦ ever. This is evident from the product extension of Wipro in various fields possible from its flagship product of vegetable oil to lightning products, from Computer software to FMCG product like soap. For this spirit of Play to win made Wipro achieve following: Wipro ranks 11th in the first edition of Interbrand’s ‘Best Indian Brands’ study, 2013. Global Telecoms Business recognizes Wipro with the ‘Wholesale Service Innovation Award 2013†² for their unique IT R&D Partnership Project. Wipro cited as a Leader in Sustainable Technology Services by Independent Analyst Firm. Act with Sensitivity: At its highest vision, respect for the individual is unqualified. The core of this sensitivity lies in understanding that every being, however different, is equal. The spirit of democracy underlies our notion of sensitivity. It believes in true respect meaning creating conditions in which every individual grows to realize his/her promise and potential. As quoted on its website â€Å"We are responsible for, and have an obligation to live in harmony  with, our ecological environment. We should actively act to preserve nature, and refrain from any action that harms ecology.† This Act with Sensitivity led them to bag the following awards: Wipro is the highest ranked gadget maker in Greenpeace’s latest green guide to electronics 2012. Ranked 2nd in the Workplace Diversity & Inclusivity category in India’s Best Places to Work For Study -2012 conducted by Great Places to Work Institute. Unyielding Integrity: Integrity is a commitment to searching for and acting on the truth. â€Å"Truth† is a word with many manifestations – it means keeping one’s word; it also means understanding and realizing the highest vision of oneself. As quoted on website â€Å"I am the litmus test of my integrity. For integrity is the manifestation of conscience.† Wipro’s code of conduct for employees says it all: Don’t do anything that you’re unwilling to have published in tomorrow’s newspaper with your photograph next to it. It’s that kind of Integrity that has catapulted Premji and Wipro to unprecedented heights. Personal Values: Azim Premji, the businessman, practices what he preaches. When it comes to upholding personal values, there’s no margin for error. He followed 2 principles throughout his life. They are: Value For Money: If ‘value for money’ was a guiding principle of Premji’s life, so was his practical nature. Although Wipro was well regarded, stories current in Bangalore at that time about Azim Premji related to his ‘careful about money’ habits. Azim Premji flew economy class and there was this tale about him taking an auto from the airport after disembarking from a flight and not finding his car. Everybody in Bangalore knew that he was a rich guy who was extremely simple and would do things such as borrowing magazines from the staff periodical pool with the promise of returning them later. It was not unusual for Premji to land up at the premises of customers for a sales pitch for his computers. If a good order could be bagged — and this could be anywhere in India — Premji disregarded his high status and became a salesman. Integrity: This was the value which he admires the most. One of the incident for which this principle is found to be evident in Premji is when Wipro managers speak in awe of the time they received a terse message that their chairman was flying down to Bangalore for a meeting. It was clear that something major was in the offing. Premji came straight to the point. A senior general manager of the company had been given marching orders because he had inflated a travel bill. The man’s contribution to the company was significant; the bill’s amount was not. Yet he had to go for this solitary lapse. It was, Premji stressed, a matter of principles. 3. What are some of the major conflicts that these leaders have confronted? Who were the stakeholders? How did they resolve the conflict? Were they able to live up to the expectations of all stakeholders? Conflict of Wipro:- In 2000 Wipro came out with an IPO of American Depository Shares (ADS) in the United States. Wipro offered a commonly utilized and Securities and Exchange Commission approved Directed Share Program (DSP) that allowed employees and clients of Wipro to purchase ADSs at the IPO market price. Their clients also included the World Bank staff to whom Wipro allowed to purchase shares at market price. The Program’s objective was to involve employees and customers with the public offering to expand recognition and brand of Wipro, but the World Bank in June 2007 determined that this was a conflict of interest. The World Bank deemed the IT firm ineligible to bid for direct contracts from IT sector for the period 2007-2011. The multilateral lender banned Wipro in June 2007 from doing business with the group under its corporate procurement program. Effects of ban on Wipro by World Bank:- The ban came to light in January 2009. Shares of Wipro were down by more than 10% when news came out after two years of ban. Employees of Wipro were under fear after what happened in Satyam. They were worried about future of their career as well as the future of the company. Leadership of the Chairman of the company – Mr. Azim Premji:- At this time, Mr. Azim Premji led Wipro from the front. He wrote a letter to 1,00,000 employees of Wipro. He denied allegations of providing improper benefits to Bank staff. He gave assurance to employees that all participants in the program signed a conflict of interest statement and their purchase did not violate any ethics or conflict of interest policies of their company. He said business ethics is their top priority while dealings with all stakeholders of Wipro. According to his letter, Wipro’s success over the decades has been built on the foundation of its values. Mr. Azim Premji was able to gain confidence from employees of Wipro. Wipro passed that difficult phase and continued their success story. World Bank lifted the ban on Wipro in 2011. It is now the fourth largest IT Company in India. Azim premji has shown us what effective leadership can do. 2. What are the CSR initiatives that these leaders support? Give examples. CSR Initiatives taken by Azim Premji: Azim Premji has already given 25% of his wealth to charity. Azim Premji has become the first Indian to sign up for the â€Å"Giving Pledge†, an undertaking by large-hearted billionaires to dedicate a majority of their wealth to philanthropy. Azim Premji’s biggest CSR initiative has been the establishment of â€Å"Azim Premji Foundation.† Azim Premji Foundation: Azim Premji Foundation was established in 2001 with a vision to contribute to education that facilitates a just, equitable, humane and sustainable society. Their approach has been to focus all their resources and efforts on systemic change and improvement in quality of education in the government schools. The foundation has focussed on following areas while working with the government: Teacher Education Azim Premji Foundation’s teacher education programs have sought to build capacity in the existing education functionaries in terms of their  perspectives, subject matter knowledge, competencies and motivation levels. Since inception, they have worked with over 50,000 government school teachers across 8 states. Education Leadership and Management Azim Premji Foundation has developed about 3500 education functionaries in the state of Karnataka, including principals of schools in a unique effort involving training of master development facilitators for extended periods of time through classroom training and field projects. Examination Reforms Following Azim Premji Foundation’s work in the area, about 8 districts in 5 states have changed the way they conduct examinations for students up to 5th standard and the state of Karnataka has introduced external competency based evaluation. Technology in Education The Foundation initiated the Computer Aided Learning programme in the year 2002 to harness the potential of computer technology for education. The objectives of the programme were to make learning enjoyable and assessment fun, for all students. To this end, the Foundation created syllabus-based bi/trilingual multimedia content. It is probably the largest developer of Digital Learning Resources that address curricular issues of children from classes 3 to 8 in 18 languages (including four tribal languages). 2.5 million Children in 20,000 schools have used these resources across 16 states. Other Initiatives by Wipro: Wipro Care: â€Å"Wipro Cares† engages with communities in our proximate locations. The primary objectives of Wipro Cares are to support the developmental needs of marginalized communities in cities and towns where Wipro has a large presence. They have four core areas of work – education, health care, environment and disaster rehabilitation. Wipro Cares is currently engaged in 12 projects across India. Through its five health care projects in three states of India, Wipro Cares is providing more than 50,000 people access to primary health care. More than 70,000 children benefit from the six  education projects in five Indian cities and one Indian village. Their project in social forestry has helped plant more than 50,000 trees and has at the same time provided livelihood to around 40 farmers. Employee engagement is an integral part of Wipro Cares where they encourage employees to volunteer with our partners, acting thus as catalysts in bringing about positive change. Apart from these core areas, as part of the long term process that is typically involved in the rehabilitation of communities affected by natural calamities, Wipro offers its employees the opportunity to engage meaningfully with the affected communities. Mission 10X: Mission10X is a not-for-profit trust of Wipro, launched on September 5, 2007, with an aim to enhance the employability skills of engineering graduates in India. It aims to achieve this by collaborating with academicians & leading educational institutions across the country. The Mission10X Learning Approach empowers engineering faculty with innovative teaching techniques using which they can help learners in imbibing higher level of understanding of subjects, application of concepts learned and development of key behavioural skills. Since its launch, Mission10X has gained tremendous recognition and momentum in the field of engineering education. Mission10X has reached out to over 1,200 engineering colleges across 25 States in India and has empowered over 23,000 engineering faculty members. Eco–Eye: The core of Wipro’s social and community initiatives is focused on responsible and deep engagement with all stakeholders – present and future generations. Eco-eye is the way they see themselves and their engagement with stakeholders – on the journey to more sustainable business practices. The initiative focuses on reducing ecological footprint of their business operations, engagement with employees and supply chain, partners and customers to create a more sustainable society, and transparent reporting/disclosures. The ecological dimensions of their operations are focused on energy efficiency, water efficiency, waste/pollution management and recently enhancing biodiversity–they have set stretch targets for each of them. Moving beyond mere compliance with laws and regulations, engagement  with employees focuses on health and safety, people development, and increasing diversity and inclusivity at workplace are their important considerations. Close collaboration with suppliers to reduce their own ecological footprint and help meet and exceed labour and human rights norms is a key focus area. NANDAN NILEKANI 1. Explain the personality of the leaders based on Big 5 model. Cite instances to support your view. Big Five Model states that five basic dimensions underlie all others and encompass most of the significant variation in human personality. The following are the Big Five factors on which the personality of Nandan Nilekani, co-founder and ex- CEO & ex-MD of Infosys is evaluated against: The Big 5 personality traits are: (OCEAN) 1. Openness to experience. Nandan Nilekani’s career graph shows him to be a risk taker. He started his career in an IT firm as an engineer which he later quit to start his own business with his five other colleagues. Then, from an entrepreneur, he became a technocrat in the government in charge of transformational projects. Now, speculations are rife about his joining government by contesting elections from Bangalore constituency. He has also authored a book on ideas that have made India titled ‘Imagining India’. In his own words he describes his journey so far as from being an ideator to a change initiator. 2. Conscientiousness The biggest trait of a highly conscientious person is that he is reliable and responsible. Nandan Nilekani scores high on this parameter. Only a person who is deemed responsible and dependable can be made the chief of the biggest initiative by government. Other than that, he has also served as a member of the National Knowledge Commission, formed by the prime minister to reform higher education in India. In his stint at Infosys, its revenues grew fivefold. This shows the immense trust that the shareholders have on his leadership capability. He is well organized and persistent in his efforts.  He has managed to issue 380 million AADHAR cards so far which is consistent with his target of 400 million AADHAR cards by 2013. 3. Extraversion Nandan Nilekani is an extravert because he exudes gregariousness, is assertive and sociable. In 1981, Nandan Nilekani along with Narayan Murthy and five others co-founded Infosys. If he wouldn’t have been an extravert then probably he would have still remained as an employee of â€Å"Patni Computers† where he worked initially with the other co-founders of Infosys. Also, on his last day at Infosys, he made a speech that brought his assertive nature to the fore. It read â€Å"I am generally very articulate but this is not the day or place where I can be articulate. I’ve been wrapped up in Infosys for 28 years. My only identity is Infosys. I will be going to lead a programme to give identity to every Indian. But today I am losing my identity†¦But, in my new role, I’m supposed to work with 600 government departments knowing fully well that no two government departments get along with one other.† Also people close to him and the employees who have worked under him know him as a good orator and communicator. 4. Agreeableness Nandan Nilekani ranks high on the agreeableness dimension. He is known to be cooperative, warm and trusting. Mohandas Pai, co-founder of Infosys and a close aide of Nilekani says that he listens to all stakeholders, but has the capacity to take decisions. Also when he left Infosys to join UIDAI as its chief, many of his employees too left Infosys to join him in UIDAI. Even in UIDAI, he willingly subscribes to its rules, but at the same time also constantly looks for openings to subtly sell his ideas. 5. Neuroticism Nandan Nilekani is a positively stable person. The desire and urgency to serve a larger good has seen Nilekani and his wife, Rohini, give away hundreds of crores of their personal wealth—which Forbes estimates at $1.3 billion (about Rs. 9,000 crore), as of March 2013, largely from their Infosys shareholding—to educational institutions, and organisations that work to address some of the basic human needs. Some of this thinking is influenced by Nilekani’s father, Mohan Rao, a manager in a textile company  and a Nehruvian. Nilekani is considered the Bill Gates of our very own silicon valley for his benevolence and Samaritan acts. 2. What are the values of the organization or group the leaders represent? What are their personal values? Substantiate your claims by evidence. Hard work & sacrifice: I learned the value of give and take. I learned that there is the need to sacrifice your own wants in favour of someone else. I also believe in the popular saying: Let all living beings prosper. Another feature that this leader represents is the quest for knowledge. He stresses that success depends on continual learning. He also believes in the fact that ultimately hard work pays. He says that value system is very important as it acts as a guiding light in times of darkness, confusion and self-doubt, and when faced with moral dilemma. Leadership by example: Nandan Nilekani believes that transferring the values and beliefs of the organization to the next generation leaders is one of the most important functions. He is actively involved in the company’s leadership development workshops and mentoring activities. He believes that future leaders need to learn how to set direction, to create a shared vision, encourage execution excellence, embrace inclusive meritocracy. Ethics: The company recognizes the importance of nurturing relationships that reflect our culture of unwavering ethics and mutual respect. The company behaves ethically and honestly in all its interactions – with the clients, partners and employees. Right of Liberty: The company has unwritten rules. Everybody knows that if we want to work as a team we have to be transaction based. We start every transaction on a zero base. It is perfectly feasible for us to disagree on a transaction but we start the next transaction without any bias. Only an argument that has merit wins; it has nothing to do with hierarchy. Disagreeing is in the nature of  things. When you bring a set of people who have respect for each other’s competence in certain areas and you’re transaction-oriented then it can work as it has in our case. In Infosys, we have consciously brought about a respect and dignity for every individual. Pursuit of Excellence: We at Infosys take a long-term view of our business and life. We remember that success is, generally ephemeral. We remember that we are only as good as the results of our last quarter. Infosys has always placed a premium upon recruiting people with a high learnability quotient. Personal Values: Excerpts from an interview with the Indian Express â€Å"When I address new hires, the main thing I talk to them about is the value system. I tell them that even in the fiercest competitive situation they must never talk ill of customers. For heaven’s sake don’t short change anybody. Never ever violate any law of the land. It is better to lose a billion dollars than a good night’s sleep. It is a true meritocracy.† Once Nandan Nilekani was having lunch with Mihir S Sharma. They ordered something to eat and Nandan waited patiently for the food to arrive. The steward finally arrives. He received an education in how Important People are treated in restaurants. He’d rather be unimportant: mainly because it is assumed Important People are Too Busy to Order. The steward asks them if they want vegetables, chicken or meat, and tells them he’ll do the rest. Before he can interpose a panicked reply, Nilekani says: â€Å"dim sum.† The steward rushes off, and brings them a random selection. They’re terrible: undercooked and flavourless. Nilekani calls the steward over, and asks for the restaurant’s hottest sauce. The steward points to one on the table. Nilekani Smiles and picks up the sauce on his own. He understands that even the steward is a busy man and can get frustrated by his job. This clearly indicates the degree to which Nilkeni understands human behaviour and respects others. One, stay a technocrat, as he has been since 2009, when he was handpicked by Congress vice-president Rahul Gandhi to lead a project to issue unique identity numbers to every Indian. Two, come in as a member of the Rajya Sabha, which does not require a mandate from the people, and be a minister like Jairam Ramesh or even Manmohan Singh. Three, in what will be the most challenging personally and professionally for Nilekani, a member of the Lok Sabha, elected by the people. This indicates value of excellence in Mr. Nilekani. Former Infosys chief and chairman of Unique Identification Development Authority of India Nandan Nilekani and his wife Rohini have announced Rs. 50 crore philanthropic grants to the Indian Institute for Human Settlements (IIHS) to fund the establishment of a School of Environment and Sustainability. This indicates the generous nature of Mr. Nilekani. The principle of building and implementing great ideas that drive progress for clients and enhance lives through enterprise solutions. Mr. Nilekani has constantly endeavoured in bringing to life great ideas and enterprise solutions. His efforts in developing a unique identification project which aims at issuing identity to all Indian residents is commendable. 4. What are some of the major conflicts that these leaders have confronted? Who were the stakeholders? How did they resolve the conflict? Were they able to live up to the expectations of all stakeholders? Nandan Nilekani’s life seems like a smooth ride if you have a look at it. He has handled the conflicts in his personal or professional life so properly that you will feel like they weren’t even there. But, there were some brickwalls which he had to overcome. The two biggest conflicts in his life were: ‘To take care of newly started Infosys’s interests in US’ and of course, ‘the UID or Aadhar card project implementation’. To take care of newly started Infosys’s interests in US: After walking out of Patni with Narayan Murthy and co-founding the Infosys with him, Nandan Nilekani moved to US to take care of Infosys’s interest there. He was the face of the Infosys in US and did a brilliant job  in expanding its business. This part doesn’t necessarily seem as a big conflict but this was a really important phase for Infosys before it went public in 1993. Even when Infosys went public in 1993, no one picked up the stock. Among the first people Nandan Nilekani tried to sell the Infy stock before the Initial Public Offering was his IIT Bombay senior by one year, and now Union minister, Jairam Ramesh. So, I think the answer to this conflict in question is more related to his personality and his ability to give his team or co-workers a direction towards improvement through simple and logical questions that would properly analyse their work as well as its efficiency. Mr. Nandan Nilekani has a quick mind but at the same time he is very patient and a superb listener. He is quick in doing 360 degree analysis about any problems and is quick to ask the questions on exact points too. With these qualities he expanded the number of Infosys’ clients as well as provided them work the quality they needed. Even though, he makes it look effortless, it’s his experience, his quizzical & quick mind and his innovative thinking that makes this possible. With all these traits, he contributed to Infosys immensely and became its CEO in 2002. It was Nilekani who put Infosys on the global map and coined the phrase â€Å"flat world†, which inspired Thomas Friedman to title his book ‘The World is Flat’. The UID or Aadhar card project implementation: When Nandan Nilekani began working on providing a unique identification number to half of India’s billion-plus people four years ago, he ran into a wall of problems. The main criticism was that 120bn rupees ( £1.72bn; $1.89bn) project was also the world’s biggest biometric exercise. Not surprisingly Mr Nilekani, info-tech whizz turned head of the Unique Identification Authority of India, faced tough questions over access and misuse of personal information, surveillance, profiling, securing of confidential information by the government and threats of budget cuts. A parliamentary panel even trashed the idea, saying it would be â€Å"misused†. When all these were cleared the whole project was called directionless. The major stakeholders in this case were: He himself, Government, Opposition, Indian population and UIDAI. Nandan Nilekani persevered really hard, day and night to answer these questions and handled each one of them professionally and answering them with his actions. As his wife said in one of the  interview, â€Å"For 30 years Infosys consumed him and now it is UIDAI.† That’s how much he is involved. When the certain journalists went for the interview at his house, Nandan and Rohini Nilekani had just returned from a workshop at the National Law School in Bangalore where he had brainstormed with a group of legal experts on how to create the legal framework for the UIDAI. A week before that he was in Bihar where he had had a 90-minute lunch meeting at chief minister Nitish Kumar’s house. The day after the interview, Nilekani was flying off to Mumbai to meet the Maharashtra chief minister. In the four months before the interview took place, he had met 12 CMs to explain to them the intricacies of the UID project and ask for their support in enrolling people into the program. When he was interviewed about all this and why did he take up a project that was risky and that might face such a huge criticism, he said it was mainly because he was restless. He mentioned, â€Å"I thrive on challenges and new intellectual issues. I had to show that I could execute something outside my normal world. So there was that desire to prove myself again.† There was one more reason – the feeling that he needed to give something back to the country. Nilekani was aware that he came to this job with a certain â€Å"brand perception†. He was famous and wealthy and while these two attributes can help in opening many doors, there were people inside the government who did not believe that he understood the problems and issues of the poor. That is why he launched what he called an â€Å"outreach programme† where he made the first move in reaching out to various organizations and departments inside the government and public sector. Nilekani has been able to successfully complete the UID project and it has shown far reaching benefits. It has improved the delivery of social welfare programs, lead to more inclusion of the underprivileged, brought down the government’s transaction costs and plugged leaks and fraud in welfare schemes. But the implications of Nilekani’s role go far beyond the UID. He was one of the most high profile hires made by the Manmohan Singh government in the project. There were two implications – if he succeeds, a lot more people from the private sector and academic world will step forward to work with the government but if he fails that movement could slow down, which is why so many people across the country were watching this move so closely. Mr Nilekani was well-aware of the risks. As he himself says, â€Å"In the private sector, nine out of 10 start-ups usually fail and the UID too is like a  start-up.† He knew that his prior success didn’t guarantee success in this world and if he didn’t deliver the consequences would be large and four years on, Mr Nilekani – the famous co-founder of Infosys, the $7bn Indian info-tech behemoth – believes he has been able to allay fears. One of his biggest strengths at Infosys was building consensus and breaking down a complex problem and get people to identify the specific parts where they could not agree. The other was his supreme networking skills. And he put both of them to good use in UIDAI. He certainly silenced the critics with superb execution of the project, cleared all the doubts of the stakeholders and Indian people and even grass root politicians and provided people with Aadhar Card – their UID. 5. What are the CSR initiatives that these leaders support? Give examples. Nandan Nilekani himself is not an organisation or is not heading any profit making organisation so it is not mandatory upon him to devote 2% of his earnings towards corporate social responsibility (CSR) initiatives. In fact he has right now devoted his complete time towards society by spearheading the UIDAI project. He is the chairman of the Unique Identification Authority of India (UIADAI). This project is aimed at creating a complete database of the Indian population in order for the government to reach out to the masses in a more effective manner. Besides this Mr. Nandan Nilekani’s wife Rohini Nilekani has been involving herself into a lot of social work which could be indirectly termed that she has been doing on his behalf. Recently Mrs Rohini Nilekani raised about Rs 163.58 crore by selling 5.77 lakh of her shares of the IT services company for philanthropic work. Mrs Rohini Nilekani recently stated that she has taken philanthropic initiatives in multiple sectors such as education, water, environment and governance among others. The proceeds of the sale of shares, post tax, are being deployed towards these and other philanthropic contributions. This was just a one-off social task undertaken by them. Besides this on a full time basis they have a non-profit organisation named Arghyam. Arghyam grants funds to organisations, which implement and manage groundwater and sanitation projects in India. Arghyam has made grants to recipients in 22 states of India since 2005, the year of its founding. Arghyam, a foundation she set up with a private endowment, to  work on water and sanitation issues in India. Apart from this Mrs Rohini Nilekani is also Founder-Chairperson of Pratham Books, a charitable trust which seeks to put â€Å"A book in every child’s hand.† All these initiatives it could be assumed are being undertaken by her but it cannot be denied that the source of income or the free movement of all projects undertaken by her have a bearing signature of her husband which can be easily noticed. When Mr. Nandan Nilekani was asked the reason for his leaving Infosys it was found out that he had a feeling that he needed to give something back to the country. It was feeling that lead him to develop the country’s first unique identification scheme that hopes to cover all of India in phases and give a unique number as exists in all other developed countries. Mr. Nandan Nilekani like his wife does not believe in philanthropy is the way to alleviate poverty and inequality. He rather believes that social work for the country can only be carried out by working with the government. He has also been trying to enter into politics and has a belief that if one academically successful man is able to enter politics and is able to help India there would be more who would get into it. A person who is working for the government in a selfless manner is the most apt example for social responsibility being carried out and Nandan Nilekani is doing that thing in the best possible manner there could be. REFERENCES ‘Value for money’ – an article on Azim Premji in Times Of India (03 December 2010) http://www.azimpremji.org.in/biography.htm http://www.thehindubusinessline.com/industry-and-economy/info-tech/focus-clear-purpose-must-for-successful-csr-azim-premji/article5170761.ece http://articles.economictimes.indiatimes.com/2013-09-26/news/42426952_1_azim-premji-foundation-mandatory-csr-csr-committee http://www.careers360.com/news/3778–Take-charge-of-your-career-destiny http://www.azimpremjifoundation.org http://www.wipro.com/india http://articles.economictimes.indiatimes.com/2009-01-13/news/28480654_1_azim-premji-ethics-or-conflict-conflict-of-interest-statement http://m.indianexpress.com/news/world-banks-4yr-ban-on-wipro-ends/811019/ http://www.indiacsr.in/en/?tag=nandan-nilekani View as multi-pages